Social Media-Based Profiling of Business Locations

Abstract

We present a method for profiling businesses at specific locations that is based on mining information from social media. The method matches geo-tagged tweets from Twitter against venues from Foursquare to identify the specific business mentioned in a tweet. By linking geo-coordinates to places, the tweets associated with a business, such as a store, can then be used to profile that business. From these venue-located tweets, we create sentiment profiles for each of the stores in a chain. We present the results as heat maps showing how sentiment differs across stores in the same chain and how some chains have more positive sentiment than other chains. We also estimate social group size from photos and create profiles of social group size for businesses. Sample heat maps of these results illustrate how the average social group size can vary across businesses.