We are exploring the use of collaborative games to generate meaningful textual tags for photos. We have designed Pho-toPlay to take advantage of the social engagement typical of board games and provide a collocated ludic environment conducive to the creation of text tags. We evaluated Photo-Play and found that it was fun and socially engaging for players. The milieu of the game also facilitated playing with personal photos, which resulted in more specific tags such as named entities than when playing with randomly selected online photos. Players also had a preference for playing with personal photos.