The prevalence of audio and video options on computers, coupled with the promise of bandwidth, have many prognosticators predicting a revolution in human communications. But what if the revolution materializes and no users show up? We were confronted with this question when we began deploying and studying the use of a video-based, background awareness application within our organization. Repeatedly, new users raised strong concerns about self-presentation, surveillance, privacy, video snapshots, and lack of audience cues. We describe how we addressed these concerns by evolving the application. As a consequence, we are also redesigning the user interface to the application.